How Can Small Business Owners Navigate Covid-19?

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1. Ensure communication with your customers and clients: Regardless of your industry, now is a critical time to keep communication our top priority. This is not only critical for existing consumers, but also for new customers. This does not have to be a sales pitch; simply checking in to see how they are doing and what they require at this time, can be extremely beneficial and this will help build your relation with them, as you can see that It’s all about listening and providing immediate value and service.

2. Prioritize customers over competitors.
Many people are more concerned with their competitors than with how they can add value to their own clients. Customer service distinguishes small businesses from large corporations. We have the flexibility to quickly adjust and change what we’re delivering in order to better fulfill the needs of our clients. Now is truly the moment to go deeper into your business, examining what has worked successfully in the past and what you can do more of to provide greater value to clients. This could be accomplished through incentive programs, discounts, future booking flexibility, and much more. You have to consider what you can do right now to keep your clients so that when things pick up again, you’ll be the first person that comes to mind.

3. Explore different roads.
There are many amazing examples of organizations effectively exploring into whole new fields by embracing the current situation. However, you must be cautious in your approach and remain true to your company’s values. Know your niche, consider what your clients truly require, assess where you are now, and then determine where the logical pivot is. Customers are eager to support small businesses right now, so explain your story and recall why you established the company in the first place – what problem can you answer for your customers in this environment? Consider what you excel at and double it. Because It’s time to keep moving forward!

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